Guy Kawasaki’s New Book Reality Check

Here’s my comments sent to Guy about his new book:

Hey Guy,

Hope this is what you want…

Thanks for the privilege of commenting on your book. I think your intro says it all: [it] is a tweaked, updated, edited, and supplemented compilation of the best of my writing (blog and eight books) in one place.

And what a powerful compilation!

I began with the midpoint at Chap 45 (Effective Emailer) and read it thru. Yep. Yep. It was all I could do not to shout, “OMG! His book is a handbook for a real life! I can think of 10 people for this chapter alone.” But I couldn’t shout – my partner was asleep. So I kept reading, thinking about how I could comment on all this. But my analysis was the same for each chapter – it’s quick, instructional reading, bullet-pointed to be memorable and above all, useful. None of which is bed-time reading because it gets the motors revving and the brain whirling. It’s a better book for first-morning devotional, a devotional about business, a devotional to fire up the soul of the dedicated business person who is hungry for quick fixes that work in the long run.

Your book, Guy, is a true Vade Meacum, a “take with me” volume to read at lunch or in the bathroom. A book that you can read with new insights each time. A book that will ring true as long as there is business. And a book that gives the reader purified Kawasaki.

Reality Check will build your kingdom of fans, no doubt, and add many more.

Change anything in the book? Not a chance. It’s been edited already. What it’s ready for is the bites that people take and chew on for a while. It’s the chapter that can give new thought-life to a public speaker with presentation challenges. The kick in the butt for the guerilla marketer. The confidence builder for the newbie. The reminder that [a person's] contribution is what counts in the end.

This book is the dad and mom birthing or re-birthing a business using an epidural called Reality Check. And you can take that check to the bank.

Shirley de Rose

One Response to “Guy Kawasaki’s New Book Reality Check

  1. le blog entreprise-facile.com : Guy Kawasaki : La réalité de l'entrepreneuriat Says:

    [...] la formatrice en marketing Shirley de Rose. "C'était tout ce que je pouvais pour ne pas crier, “Oh, mon Dieu ! Son [...]

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