Guy Kawasaki’s New Book Reality Check
Here’s my comments sent to Guy about his new book:
Hey Guy,
Hope this is what you want…
Thanks for the privilege of commenting on your book. I think your intro says it all: [it] is a tweaked, updated, edited, and supplemented compilation of the best of my writing (blog and eight books) in one place.
And what a powerful compilation!
I began with the midpoint at Chap 45 (Effective Emailer) and read it thru. Yep. Yep. It was all I could do not to shout, “OMG! His book is a handbook for a real life! I can think of 10 people for this chapter alone.” But I couldn’t shout – my partner was asleep. So I kept reading, thinking about how I could comment on all this. But my analysis was the same for each chapter – it’s quick, instructional reading, bullet-pointed to be memorable and above all, useful. None of which is bed-time reading because it gets the motors revving and the brain whirling. It’s a better book for first-morning devotional, a devotional about business, a devotional to fire up the soul of the dedicated business person who is hungry for quick fixes that work in the long run.
Your book, Guy, is a true Vade Meacum, a “take with me” volume to read at lunch or in the bathroom. A book that you can read with new insights each time. A book that will ring true as long as there is business. And a book that gives the reader purified Kawasaki.
Reality Check will build your kingdom of fans, no doubt, and add many more.
Change anything in the book? Not a chance. It’s been edited already. What it’s ready for is the bites that people take and chew on for a while. It’s the chapter that can give new thought-life to a public speaker with presentation challenges. The kick in the butt for the guerilla marketer. The confidence builder for the newbie. The reminder that [a person's] contribution is what counts in the end.
This book is the dad and mom birthing or re-birthing a business using an epidural called Reality Check. And you can take that check to the bank.
Shirley de Rose
June 13th, 2009 at 9:00 am
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