Sorry, dear reader, I just couldn’t resist the pun. Actually, though, even Home pages need to be examined for usability and that’s exactly what happens in the eye-opening book by Jacob Neilsen & Marie Tahir called “Homepage Usability: 50 Websites Deconstructed.” This book reminds me of the many happy hours I’ve spent in the [...]
Beauty always catches the eye! We do that with marketing, too, at least we should most of the time. Like the old saying goes, “A picture is worth a thousand words,” so how could we ever replace the beauty of snow with mere words.
Last night’s snow blanketed the ground with pristine powder that dusted [...]
Well, you’d think we all know what sustainability is, but it turns out there are hundreds of definitions.
That’s kind like the word “green” – what kinda green? Kelly green, seafoam green, moss green, etc.
I spent most of the day studying sustainability and then put something up on the Sustainable Catering Association site that I [...]
Crowdsourcing is a new buzzzzword you might want to be aware of. This is because you may become part of an undefined, generally large group of people which participates soon in crowdsourcing.
Author of the new book “Crowdsourcing, Jeff Howe says, ”I like to use two definitions for crowdsourcing:
The White Paper Version: Crowdsourcing is the [...]
Almost 1000 people assembled yesterday in Portland (Oregon) for the Internet Strategy Forum. Organized by Steve Gehlen, the ISF featured such speakers as
# Geoffrey Ramsey, Co-founder & CEO, eMarketer
# Nancy Bhagat, VP of Sales and Marketing Group, Intel
# Daniel Stickel, new CEO, WebTrends (formerly with Google)
# Charlene Li, VP & Principal Analyst, Forrester Research
# [...]
Here’s my comments sent to Guy about his new book:
Hey Guy,
Hope this is what you want…
Thanks for the privilege of commenting on your book. I think your intro says it all: [it] is a tweaked, updated, edited, and supplemented compilation of the best of my writing (blog and eight books) in one place.
And what a [...]
Can you even imagine not complaining? How would we ever get things changed? What about constructive criticism… isn’t that good?
Well, according to author Will Bowen, it isn’t necessary to complain. Complaining is just a negative habit and can be changed in just 21 days, just like other habits. It seems Will Bowen is a [...]
WAtching TV recently I surfed into a program featuring Buzz Aldrin, former astronaut. He was talking about his trip to the moon and how the moon was “Magnificent Desolation.” What a fantastic term to use for something so awesome and indescribable.
Buzz also mentioned that he supported trips into space for the common person. [...]
Search Engine Optimization should be a no-brainer for anyone interested in using their marketing dollars wisely. After all, why would you go to the expense of creating a website if it isn’t effective? Effective in what way, you ask. Well, getting people to the site thru searches. Sounds simple, but actually it [...]