Shirley de Rose's Weblog

Well, I did it. I took a vacation from blogging just to see how it would effect my life. Several things occurred:

1. I felt guilty because I wasn’t blogging regularly, as if it were some sort of obligation.
2. I didn’t have a million emails asking me why I stopped.
3. I have a delightful pile of topics now that I can compose essays about, essays somebody might actually read someday.
4. I don’t need to be shy about saying to the world, “Hey, come read my blog. You might discover something interesting!” In fact, being shy is what has held me back all along.
5. I’m just like 98% of all other bloggers. We find it fascinating that in just one push of the “return” key we can send some idea into cyberspace but we don’t have the dedication to do it often enough to count for much. Just like most other things in Life, blogging lost its appeal once it became a “requirement.”

So, while I have been dally-ing around with a “vacation” from blogging I’ve watched my husband’s daily dedication to his SEO blog take him to an Alexa ranking of 169,428 and people calling him or emailing him for advice on not only SEO but other topics too.

I guess the greatest lesson I learned is to just keep writing. It is what I was meant to do in Life, and, guess what, I have an in-house (literally) mentor to offer guidance.

Now where did I put that pile of stickies with topics I wanted to write about?

So you just got new shoes. You couldn’t resist. “I’ll just wear them till they stretch to fit.” you say. ” Sure – by then my feet will be totally blistered!” What to do??? Here’s the answer: freeze them!

Somewhere on YouTube there is an answer to all of life’s problems…

Sorry, dear reader, I just couldn’t resist the pun. Actually, though, even Home pages need to be examined for usability and that’s exactly what happens in the eye-opening book by Jacob Neilsen & Marie Tahir called “Homepage Usability: 50 Websites Deconstructed.” This book reminds me of the many happy hours I’ve spent in the past 10 years trying to explain usability to people who have never realized there is such a topic. Some of these people really get it and then they are over-joyed to find there are usability professionals they can use when trying to figure out what to do with their website or their widget (oops, can’t use that term any more for a generic whatcha-ma-call-it!).

Jacob Neilsen and Donald Norman (my hero, author of “The Design of Everyday Things”) first brought to popular attention among web designers that users of a website need to be able to find the site easy to use for the task they are using it for. If I’m buying a book I need a big “buy it now” signal somewhere that I know to click on to “buy it now.” But usability is a bit more tricky than just a button. In fact, it’s so complicated to know if a site is truly usable that a formal evaluation process with a laboratory has been developed and many companies spend enormous amounts of money testing the usability of things like the instruction sheet for setting up your new computer. Take it out of the box. There should be 5 items in the box: the computer, the power cable, the instruction manual, the quick-start guide, and the very large-print 8.5 x 11 sheet of paper with more bolded black instructions about how to contact customer support, the help line, or the additional, special website where there is a video of how to actually get the computer out of the box. But, I digress. Back to usability and Donald Norman.

Did you ever wonder why doors open certain directions? Or why some firetrucks are yellow instead of red? Or why you just hate the ABC company’s website when you are forced to use it even though you’d rather have a root canal but your boss won’t let you? Well, design is what determines usability. And Norman (his last name) clues us in that doors open with handles at a certain height because that is “easy” for the average person to do it. Maybe not a basketball player in the seven foot range, but you and average Joe who’s headed toward the door right now. Did you see him push on the lever that goes all the way across the door right about elbow height to release the latch and open the door outward since that is the natural direction he is pushing? Before designers worried about usability some doors didn’t operate that well – but gradually, explains Norman, thru a few iterations, the door became more usable. And so will most other things as long as there is motivation to create more usable design, along with the patience to live thru the iterations until the product is darn near “easy” to use.

In the case of the website Home page, I like Steve Krug’s commons sense approach: can a user instantly know “What’s the point of this site?” and “Where Do I Start?” In other words, with a very quick scan, can the user know where he is and what to do next?

And let’s get down to the personal level for making sure you understand who to swear at the next time you are in a toilet cubical and the door swings inward and you have to stand on the toilet to get the door open even though you only weight 135 pounds. You swear at the creator of such a space for not understanding it is barely usable. Then next, say a silent thanks to Jacob Neilsen, Donald Norman, Steve Krug, New Riders’ “Voices that Matter” book series, Kelly Goto, Jesse James Garrett, O’Reilly Media, and a host of others who are diligently out there, making sure usability is paramount in the design of every man-made creation. Then thank the Creator (whoever, whatever, he/she/it is to your understanding, if there is such a thing) that most of natural creation has some fine, built-in usability, like green grass and blue sky which is easy on the eyes. And breathing. Now isn’t that easy?

Did you ever wonder how many public speakers are on twitter? I did, so I found a site that would give me some info. It’s called wefollow.com and you can get listed there in your choice of categories. I was frankly impressed that anyone billing themselves as a speaker has 221,152 followers. I guess that is a goal to shoot at, but, short of hiring the best NY social media publicity guru to help you get there quickly, it will take a while to get there. Me, I’m just content to grow a bit at a time. That way I can look forward to a day when I will have enough in place to handle the results of having 221,000 followers. I guess I’ll go check this person out who has all those followers and see what they have done that I haven’t. And then call them up and see how they like it up there on top. How about you? Are you preparing for 221,000 followers. It could happen, you know. Just work smart and hard and you might even get more followers. Just make sure you really want all that comes with fame, the good and the challenging. And be sure you believe your message to the world is worth all that effort. Then take off on your Flight Plan. That’s Brian Tracy’s latest book! You’ll want to read it right away. It will help you toward those 221,000.

UCSD really messed up and it was probably human error multiplied by a computer. Seems that the university is now reviewing what happened when they sent emails out to students saying “Welcome” when actually they were not accepted for admission. Here’s the link for the full story.

All this got me to wondering how many times I’ve not double checked the recipient(s) of an email. It’s just not that hard to get distracted or interrupted. Nothing so serious happened to me as the UCSD embarrassment, but I do know that one time I actually sent a comment about someone back to her instead of the intended recipient. Good thing she was a forgiving soul. My comment wasn’t horrendous. Just needed a little explanation if she ever heard it (or read it.) So I guess the moral of this story is “It’s human to err.” Just don’t do it too often…